Our social enterprise positively impacts over a 1,000 Kenyans through the collection of flip-flops and direct employment. We provide steady income to nearly 100 low-income Kenyans in our company. We aim to recycle a million flip flops year, recycle over one tonne of styrofoam a month, and save over five hundred trees a year – by using flip flops instead of wood. We contribute over 10-15% of our revenue to beach cleanups, vocational and educational programmes as well as conservation efforts.
We use our social enterprise to pay bonuses to employees, invest in a welfare programme that allows a zero return in funds to all employees to help facilitate payments for educating their children, buying land and other means. Our actions must make a difference to the plight of our oceans and our ethos is to give back what we earn to change the lives of many – through employment, education, and meals.
We turn flip-flops into art and functional products and in turn raise visual awareness of the problem at hand. By creating these sculptures, we are creating employment for a country that has over 40% unemployment rate but are also sending a message about how we can help our planet, our oceans and people, through creating beautiful art that portray an important message about the state of our oceans.
Our business is all about the community. We support men, women, youth (18 to 35), fisherman, and other entrepreneurs that are all part of our eco-system. Whether picking up flip-flops that we pay for or using our waste for up-cycled products, such as mattresses, our community engagement has been strong and is at the core of our business and hearts.